KFCB Empowers Parents & Caregivers to Promote Safe Media Use and Protect Children from Harmful Content
The Kenya Film Classification Board (KFCB), a State agency under the State Department for Youth Affairs and Creative Economy, in collaboration with SekiBa Empire Limited and in line with its consumer advisory function, conducted a consumer awareness campaign in Mombasa County targeting parents, caregivers, guardians, child mentors, and young creatives.
The campaign equipped participants with practical skills to make informed viewing choices, promote age-appropriate content, safely navigate digital platforms, and effectively use parental controls and safeguards to monitor and guide children’s access to audiovisual content across social media, television, and other media platforms.
Speaking during the sensitisation forum held at the Little Theatre Club, the KFCB team, led by the Mombasa Regional Manager, Ms. Yvonne Musyoki, urged parents, caregivers, and guardians to set screen-time limits, use parental controls, encourage children to consume age-appropriate content, engage them in open conversations about their online experiences and content consumption, and supervise their online interactions.
Recognizing that audiovisual content can influence audience behaviour, particularly that of impressionable minors, KFCB emphasized the collective responsibility of parents, caregivers, and other stakeholders to champion and advocate for safe media and digital spaces for children.
“While digital and traditional media provide children with opportunities to learn, create, and connect, they may also expose them to harmful and age-inappropriate content, underscoring the need to equip children with media safety skills and empower parents and mentors to guide and protect them,” Ms. Musyoki said.
The sensitisation formed part of KFCB’s Parental Digital Literacy Program (PADiL), an initiative implemented in collaboration with other Government agencies, the private sector, and other like-minded stakeholders to empower parents, guardians, and caregivers with practical skills and tools to guide their children in navigating the digital landscape safely and responsibly.
The forum also provided a platform for young creatives to showcase their talents and receive mentorship in theater training, creative expression, life skills, and mental health.
The climax of the event was the showcase of a stage play titled “𝐑𝐄𝐀𝐃 𝟏𝟏:𝟒𝟑 𝐏𝐌,” highlighting the fragility of family life, children’s struggles, and the need to rebuild family values and strengthen relationships.
KFCB remains committed to strengthening consumer awareness and promoting responsible consumption of audiovisual content, particularly among children and other vulnerable audiences. Through initiatives such as PADiL and partnerships with stakeholders in the audiovisual sector, the Board continues to empower parents, caregivers, and young creatives with the knowledge, skills, and tools needed to foster safe digital and media environments.
