KFCB collaborates with Tunga Media in a Responsible Content Consumption Drive

The Kenya Film Classification Board (KFCB), in collaboration with Tunga Media Afrika, held a joint consumer awareness drive dubbed Bush Festival, aimed at empowering students to consume film and media content responsibly.

While addressing students drawn from various schools during the forum held at the Alliance High School on Saturday May 23, 2026, Ms. Faridah Masai, KFCB's Senior Film Classification Officer, explained the Board’s regulatory mandate, highlighting five levels of regulation: content creation, possession, broadcasting, distribution, and exhibition, and how each impacts the film ecosystem.

She further elaborated on the process of classifying audio-visual content for age-suitability, emphasising its importance in protecting minors and vulnerable adults from exposure to inappropriate material while promoting Kenya’s national values and aspirations.

Ms. Masai affirmed the Board's commitment to championing child Online safety through classification of audiovisual content, among other key interventions in collaboration with relevant stakeholders.

The KFCB team also underscored its Consumer Advisory Role implemented through awareness initiatives such as #FormNisafi, #CleanIsCool and #YouAreWhatYouConsume, all aimed at empowering children, students and other consumers of audio-visual content to create and consume responsibly.

During the engagement with the students, the KFCB team also expressed the Board's commitment to supporting aspiring creatives through targeted interventions, including the issuance of a Gratis License (free filming license) to students undertaking film studies in recognised learning institutions for their school projects.

The Gratis License aims to support capacity building within the film industry and aligns with the Government’s efforts to create a facilitative creative sector that promotes job creation and wealth generation in line with the Bottom-Up Economic Transformation Agenda (BETA).